Proctor & Gamble, The Big Spill & Paint with Vogue Williams

In collaboration with Vogue Williams and P&G, “The Big Spill” turned mess into a moment. We designed and delivered a fully immersive, hands-on experience where guests were invited to paint directly onto T-shirts, creating bold, expressive designs that transformed everyday spills into wearable art.
From concept to execution, we created every detail of the experience, including custom painting palettes, interactive stations, and fully branded merchandise for the day ensuring a cohesive and visually impactful environment throughout.
Each T-shirt was then split and washed, revealing a powerful before-and-after transformation that showcased the product’s exceptional cleaning performance in a striking, memorable way.