Sipsmith x Wimbeldon

Design and creative development for Sipsmith at Wimbledon
Becoming the official gin sponsor of Wimbledon presented a significant opportunity for Sipsmith to establish a distinctive and premium on-site presence. StudioBEAM were commissioned to design the brand’s physical experience across the grounds, with a primary focus on the hero Pergola space.
This central environment set the tone for the wider activation, establishing a cohesive visual language that carried across multiple touchpoints throughout the site. The design was rooted in Sipsmith’s brand ethos of “doing things properly,” aligning seamlessly with Wimbledon’s own heritage defined by precision, tradition, and an uncompromising attention to detail.
Inspired by the idea of a refined English clubhouse, the space combined elegance with charm, creating an inviting yet elevated setting for guests to enjoy the brand. Every element was carefully considered to reflect both Sipsmith’s craft credentials and the timeless character of the event.

Hosted, of course, by Mr Swan… quite right.