Proctor & Gamble Mrs Hinch Mid Summer Memories Launch

P&G x Mrs Hinch – “Mid Summer Memories” In-Store Experience
To celebrate the launch of the “Mid Summer Memories” fragrance range, we partnered with Procter & Gamble and cleaning sensation Mrs Hinch to create a warm, uplifting in-store experience inspired by the feeling of summer at home.
Designed to capture the essence of long, sun-filled days and fresh, comforting scents, the space was brought to life through a soft, nostalgic aesthetic—blending light textures, seasonal tones, and thoughtful styling that reflected Mrs Hinch’s signature look and feel.
At the heart of the experience was fragrance discovery. Customers were invited to explore the range in an intuitive, sensory-led environment, encouraging them to engage with the products and connect emotionally with the scent story behind “Mid Summer Memories.”
We created a suite of branded fixtures and merchandising, carefully designed to stand out in-store while maintaining a clean, cohesive look. Every detail—from display units to take-home elements worked together to elevate the range and reinforce the collaboration.