P&G Alpine Escape – Multi-Brand Fragrance Launch

For the launch of the “Alpine Escape” fragrance across a portfolio of high street brands, we partnered with Procter & Gamble to create a fully immersive experience that brought the scent story to life.
Inspired by the freshness and tranquillity of the mountains, we transformed the space into a real alpine escape layering natural textures, cool tonal palettes, and atmospheric details to evoke crisp air and elevated surroundings. The environment was designed to transport guests from the everyday into a refined, sensory-led setting that mirrored the fragrance itself.
At the heart of the activation was an intimate sit-down dining experience for social media influencers, designed to feel like a luxury alpine retreat. From tablescaping to styling, every element was carefully considered to reflect the purity and freshness of the scent, while creating a highly visual and shareable moment.
The result was a cohesive, multi-sensory launch that translated fragrance into experience driving engagement, content creation, and a strong emotional connection across multiple brands.