Lloyds Year of the Horse - 2026

Lloyds “Year of the Horse” – Lunar New Year Experience
To celebrate Lunar New Year, we partnered with Lloyds to deliver a fully immersive “Year of the Horse” experience, bringing together culture, creativity, and connection across every touchpoint. From concept to execution, we transformed the space through a bespoke set build, inspired by traditional Lunar New Year symbolism and reimagined through a contemporary Lloyds lens. Rich textures, bold colour palettes, and refined detailing created an environment that felt both premium and culturally authentic, setting the stage for a memorable celebration.
Our branding and merchandise strategy extended the experience beyond the physical space. Custom-designed assets from keepsakes to creative items were crafted to reflect the Year of the Horse narrative while aligning seamlessly with Lloyds’ brand identity. Each piece was designed not just as a giveaway, but as a meaningful, shareable moment.

At the heart of the activation were live digital elements, designed to drive engagement and personal connection. Guests interacted with bespoke installations offering personalised New Year predictions and pledges, blending tradition with technology. These dynamic touchpoints encouraged participation, sparked conversation, and created a sense of individual relevance within a collective celebration.
The result was a cohesive, multi-layered experience where environment, storytelling, and interaction came together to celebrate Lunar New Year in a way that felt both authentic and distinctly Lloyds.