Decathlon x World Clean Up Day

Event design, delivery and location consultancy for Decathlon
To mark World Clean Up Day, Decathalon set an ambitious target: to collect and log 5,000 pieces of litter via the Planet Patrol app over a two-week period.
To support this, we developed and delivered “Rentals for Rubbish” a purpose-led pop-up activation that incentivised participation through action. Located in a high-footfall London site, the experience invited the public to rent Decathalon equipment for free in exchange for collecting litter in the surrounding area.
We provided full location consultancy, design, and on-the-ground delivery, creating a simple yet impactful user journey that made participation easy, engaging, and rewarding.
The result was a highly accessible, community-driven activation; turning environmental action into a shared experience, and helping Decathalon drive meaningful impact at scale.