Hotaru Floating Turntable – UK Press Launch

Hotaru – UK Press Launch
To introduce the Hotaru Floating Turntable to the UK market, we created an immersive press launch experience designed to reflect the product’s precision, innovation, and almost otherworldly presence.
The concept centred around levitation, light, and sound bringing the essence of the floating turntable to life within a carefully curated environment. We designed and built a fully immersive space that allowed guests to experience the product not just as a piece of audio equipment, but as a statement of design and engineering.
Through atmospheric lighting, reflective surfaces, and minimal, considered set design, the space mirrored the turntable’s floating aesthetic creating a sense of weightlessness and intrigue from the moment guests entered. Every detail was intentional, allowing the product to remain the hero while enhancing its visual and sensory impact.
The event brought together key press and tastemakers for an intimate, hands-on introduction. Guests were invited to engage directly with the turntable, experiencing its performance in a setting that amplified both its technical excellence and its sculptural beauty.
The result was a refined and memorable launch an experience that translated innovation into emotion, and positioned Hotaru as a standout piece within the UK’s design and audio landscape.