Some stories never made it into the history books.

Proud to have partnered with Ancestry and Weber Shandwick to bring The Parity Principle to life through the creation and execution of the Missing Pages installation in London.

Built around a powerful insight — that women account for just 19% of historical figures featured in UK KS3 history textbooks — the installation transformed a statistic into something impossible to ignore: a physical representation of the stories, achievements and contributions that have been left out of our collective history.

From concept development and creative production through to fabrication and delivery, our team worked closely with partners to create an experience that sparked conversation, challenged perceptions, and encouraged people to uncover the remarkable women in their own family histories.

The best installations don't just occupy space they make people stop, think and feel. This was one of those projects.

Huge thanks to the teams at Ancestry, Weber Shandwick and everyone involved in bringing this important story to the public.