Open Sauce

by Meta

At the American Ambassador’s Independence Day celebration, we partnered with Meta AI to create a unique, interactive booth. Guests designed their own personalised sauce flavours using open source AI, which generated both the recipe and a bespoke name. The recipes were then prepared on-site by our chefs and gifted back to each participant.

With queues throughout the evening and enthusiastic engagement, the activation became a highlight of the event.

Commissioning Client: Weber Shandwick