The Big One - Ariel & Fairy Non-Bio

To launch Fairy & Ariel’s larger laundry pods, we produced an immersive influencer event hosted by Vogue Williams. Guests painted white T-shirts with household food stains before enjoying brunch while their creations went into washing machines for a live product demonstration. Each shirt emerged spotless, showing the product’s cleaning power in real time.

We designed the Q&A space for Vogue and created dedicated photo opportunities, ensuring guests had both an engaging experience and content-ready moments to share.

Commissioning Client: Citizen Relations