Whiskas - Bangkok Launch Event

For the launch of WHISKAS®️’s “Lucky Cat” campaign, we delivered the full production of the live event in Bangkok’s Siam Square bringing a bold cultural idea to life at scale.
At the heart of the activation was the world’s largest Lucky Cat statue—a 10-metre-tall, fully moving installation designed to stop people in their tracks and reframe the iconic maneki neko (lucky cat) as a symbol of proper feline nutrition.
Our organisation extraordinaire managed the production for the live experience, ensuring a seamless, high-impact launch moment. The unveiling, featuring Earth Pirapat, Mix Sahaphap and Chadchart Sittipunt, drew crowds, media attention, and widespread social engagement.
Supporting elements including sampling, interactive moments, and branded giveaways helped extend the experience beyond the installation—reinforcing the campaign’s message: A WHISKAS®️ Cat is a Lucky Cat.
A landmark activation, executed at scale, that turned a cultural icon into a powerful brand statement.