Hisense - World Record Staring Attempt

Design, fabrication and delivery for Hisense Guinness World Record attempt
Working with VCCP and Girl & Bear, we were commissioned to design, fabricate, and deliver a live event centred around an ambitious Guinness World Record attempt—the longest staring competition.
The activation was created to generate buzz and capture public attention, combining entertainment with a simple yet highly engaging concept. We delivered a fully realised live event environment, ensuring seamless execution and a strong visual identity aligned with the campaign.
The result was a standout, press-worthy moment that gained widespread coverage, including features on ITV News, amplifying the campaign and reinforcing Hisense’s bold, attention-grabbing approach.