LUCKY CAT
WHISKAS®
LUCKY CAT
WHISKAS®
BANGKOK LAUNCH EVENT
For the launch of WHISKAS®’s “Lucky Cat” campaign, we delivered the full production of the live event in Bangkok’s Siam Square, bringing a bold cultural idea to life at scale.
Our organisation extraordinaire managed the production for the live experience, ensuring a seamless, high-impact launch moment. The unveiling, featuring Earth Pirapat, Mix Sahaphap and Chadchart Sittipunt, drew crowds, media attention, and widespread social engagement.
Supporting elements including sampling, interactive moments, and branded giveaways helped extend the experience beyond the installation—reinforcing the campaign’s message: A WHISKAS®️ Cat is a Lucky Cat. A landmark activation, executed at scale, that turned a cultural icon into a powerful brand statement.
RACE ACROSS
THE WORLD
BBC