OPEN SAUCE
ACTIVATION

PROJECT INFO

For Independence Day, we partnered with Meta to deliver “Open Sauce”; a playful, tech-driven activation set within the grounds of the Embassy of the United States, London.

Blending AI innovation with a classic American BBQ staple, the experience invited guests to create their own personalised sauces using Meta AI. From flavour inspiration to naming, each bottle was uniquely generated complete with custom labels and bespoke packaging, turning every creation into a one-of-a-kind takeaway.

We designed and delivered the full experience environment, ensuring the space reflected both the celebratory spirit of Independence Day and Meta’s forward-thinking approach to technology. The activation combined live interaction, personalisation, and shareable moments, driving engagement across the event.

The result was a standout experience where creativity met AI, and guests left not just with a product, but with something they had truly made their own.