BBC Race Across the World Launch

For the launch of Race Across the World 2025, we went BIG.
Like… really big.
We designed and built an oversized, heavyweight activation inspired by the spirit of the show—pushing scale, endurance, and curiosity to the limit. A physical challenge in its own right, the piece became the centre of our social campaign, capturing attention and stopping people in their tracks.
And yes… it’s very heavy.

(Don’t believe us? Watch the video below.)
Built to spark intrigue and drive engagement, the activation brought the energy of the race into the real world turning a simple launch moment into something bold, shareable, and impossible to ignore.
Because when it comes to Race Across the World… ordinary just doesn’t cut it.