HOUSE FESTIVAL / YOUTUBE

Insync Events asked studioBEAM to co-design, fabricate and install the complete YouTube sponsored creative content across the festival. This involved 3 tented venues and 4 stand alone installations. YouTube wanted to see touchpoints which were recognisable as YouTube but not logo heavy. As such we looked at using the iconic red colour, the play button motif and a theming of musical instruments across the site. Moreover, the butterfly motif was used not only across all our builds but also adorned the main stage, the staff uniforms and the branding for the event. As such YouTube as the headline sponsor was visible without being intrusive at each point during the festival. All elements were build in our Margate studio and installed on site with a 18 strong studioBEAM team of carpenters and set dressers.