Lloyds Bank - Year of the Horse, Year of You

2026

For returning client Lloyds Bank, we created an engaging Lunar New Year activation that combined cultural celebration with personalised financial inspiration.

At the centre of the experience was a playful soft plush horse installation, inspired by the Chinese zodiac, inviting guests to interact and capture a memorable moment symbolising prosperity and momentum for the year ahead. Guests were also able to make their own financial pledges for the new year, selecting their Chinese zodiac sign and creating a personalised commitment for the months ahead through a simple digital experience.

A standout feature was the Asian calligraphy station, where skilled artists hand-wrote guests’ names, zodiac signs, and pledges, transforming their commitments into beautiful keepsakes. Blending tradition, technology, and tactile design, the activation created a meaningful and memorable way for Lloyds Bank to connect with audiences and celebrate the optimism of the Lunar New Year.

Commissioning Client: Weber Shandwick