Sipsmith at Wimbledon

Becoming the gin sponsor of Wimbledon represented a huge opportunity for Sipsmith. studioBEAM were commissioned to design the brands physical presence across site. This was predominantly focussed on the design of the ‘Pergola’ space and this visual language formulated the look and feel for the wider activations and touch points on the wider site. We worked with Sipsmith to focus on their brand narrative of ‘doing things properly,’ this linked seamlessly to the ‘Wimbledon approach’ of the quintessentially English events obsession with detail. The theme of a club house felt fitting for both the design, the space and the brand. Hosted by Mr Swan….. quite right.