Event Production for Proctor and Gamble

Working with Citizen Relations, we designed and delivered two launch events aimed at engaging and inspiring select groups of influencers. The first was for Lenor Cotton Fresh, in London; the second was for Lenor Ocean Mist, in Brighton.

In London, we built a fully functional utility room – complete with washing machine and dryer – and invited influencers to experience the #CottonFresh scent first-hand. Guests strolled through a walkway festooned with clean linen, immersing themselves in a laundry setting as light and crisp as the fragrance itself. We built an adjacent bedroom, too, with a minimalist, high-end interior that proved the perfect setting for influencers’ photos. The catering and drinks were also branded and themed, inspiring additional content capture.

In Brighton, we developed a memorable influencer getaway, an overnight experienced that celebrated the #OceanMist scent. This involved decorating the hotel rooms and curating branded goodie bags for guests to take home. To promote #OceanMist, we adorned the space with eye-catching vinyls, perfectly complementing the stunning views of Brighton's beachfront. A standout feature was our creative washing waterfall, providing a fantastic photo opportunity. We also brought this immersive experience to Soho House Brighton, where we decorated a private room with themed florals, personalised nameplates, and, of course, plenty of fabric softener. This getaway was a delightful blend of relaxation, creativity, and brand engagement.

Commissioning Client Citizen Relations PR Agency for Proctor & Gamble